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App Science®
The First Predictive AI for Mobile Data
250MM Devices and Counting
“ YOU ARE WHAT YOU APP ”


App Science® is our proprietary machine learning platform that is transforming the advertising industry with predictive business intelligence for today’s mobile advertisers.

As the use of apps continues to grow and dominate the digital space, people are using these apps for everything from entertainment to education and from productivity to photography, many of which are indicators of an individual’s personal preferences. App Science® starts with understanding that the apps people use and where or when they use them gives us a clearer picture of their identity, life stage and purchase patterns. It’s why we say, “You are what you App”.

In the past, marketers had little choice but to rely on legacy media’s TV and radio ratings based on surveys, booklets, and phone interviews to guide their hundreds of billions of dollars in annual advertising budgets. Remarkably, those TV ratings are based on surveys of approximately only .08% of the U.S. adult population.

Imagine...asking 8 out of every 10,000 adults about their media consumption habits to help shape the understanding of the entire American consumer’s complex identity, and persuading marketers to trust that limited research with their hard earned advertising dollars. From a market research perspective, it’s a very limited view replete with research bias that is at best inaccurate but for decades, the only viable solution. Today...there is a better way.

APP SCIENCE® A BETTER WAY TO KNOW YOUR CUSTOMER


Every day, hundreds of millions of American consumers use their smartphones and tablets to watch, read, communicate and learn through apps that help them manage and enjoy their daily lives. Those daily interactions provide billions upon billions of data points that App Science® collects, dissects, and analyzes to compare over time, identifying predictive data to provide cutting edge business intelligence for today’s marketers.

Unlike the limited surveys of less than 1% of the population, App Science® uses empirical research of more than 250 Million unique devices to systematically analyze granular data such as a person’s app ecosystem, location history, preferred primetime, demographics, purchase behavior, and others such as cultural affinities to mine for correlations, better understand their identity, and predict those customers most likely to respond to your ads.

Using Artificial Intelligence and the latest machine learning technologies, App Science® is engineered to constantly improve the targeting, delivery, and performance of your ad campaigns. The insights App Science® provides us means your ad campaigns are optimized for peak performance...resulting in efficiencies that lead to cost savings and a better ROI.